Origins
Inspired by ancient Egyptian entities, Horu$ is a brand of textile creation and streetwear combining different artistic and sporting universes, gravitating in an ethic of mutual respect and a perspective of general osmosis.
Our emblem is born from the symbolic fusion between Seth, ancient divinity of confusion and chaos, and Horus, god of protection and order.
This spiritual duality is then embodied in the figure of a wolf, whose ability to fully see what he is looking at resides in his third eye, also born of this contrasting union.
Surmounted by the ankh, a cross of life, he advances and thus acts physically and energetically throughout the world, alone or in gang.
SYMBOLS
"3X GOLDEN SECTION"
The original name of this graphic design, "Triple golden number", refers and echoes in its lines to this same golden number, approximately 1.618. A supposedly divine number which turns out to be present in many ancient constructions such as the pyramids on the Giza plateau, notably through the use of the royal cubit.
The three pyramids of this logo, before being this supposedly cosmic relationship to a universe both from the point of view of the number used (reference to the sand blown by the wind on Mars reflecting the same mathematical characteristics as on Earth) and references to a beyond that, they are here above all in the logical continuity of the founding inspirations of the brand. Horus being the protective god related to Seth by the third person of Osiris, in particular divinity of the beyond, we observe once again the presence of the number three.
Punctuated with the ankh, the cross of life here takes the place of a cathartic sun.
"Ânkh is the key"
The symbol of the ankh, also called annea cross, cross of life, Egyptian cross, key of life or Nile cross represents the word "life" in Egyptian hieroglyphs. Used by the Egyptians to symbolize life on Earth and their immortal existence in the afterlife, different deities are represented with the ankh. Most often the goddess Isis, but also Maat, goddess of truth, Atum, god of the sun and Sekhmet, warrior goddess.
Used numerous times in funerary art since the beginning of the dynastic period (3150/2613 BC), symbol of imperishable life force, the origin of the key of life remains mysterious although often associated with the the image of a protective talisman.
It is in this dynamic that the other logos are present within this design, which then reinforces the whole energetically.